New SUPR Bars!
Caffeinated Protein Bars
A world-first caffeinated protein bar made from upcycled coffee fruit.
Why I Am Grounded?
Inspired by Nature. Fuelled by Purpose.
As Seen In
Supr Bars
Discover SUPR Bars – Australia’s first caffeinated protein bars for clean, lasting energy without the crash.
Powered by upcycled coffee fruit, each bar offers a natural caffeine boost and 18-19% plant-based protein.
Perfect for busy days or workouts, they’re gluten-free, vegan, and packed with nutrient-rich ingredients like coffee fruit, cocoa, almonds, cashews, and blueberries. Fuel your day the natural way!
A Game-changer in the Energy Snack Space!
Old Version
- Packaging hard to see on retail shelf
- Less protein in bar
- Slightly higher sugar content
SUPR Version
- New packaging design and look!
- 18-19% protein using high quality plant-based protien to help with muscle recovery and longer-lasting energy
- Packed with fibre and antioxidants for a more complete, balanced snack
Do you know what goes into making your coffee?
The average coffee drinker will consume 11kg of coffee beans per year producing roughly 57kg of coffee fruit waste per year.
Coffee drinkers generate over 20 billion kilos of coffee fruit waste – enough to fill over 3,300 Olympic swimming pools.
At I Am Grounded, we turn this waste into an opportunity to create positive change by upcycling coffee fruit into delicious, sustainable snacks.
Our Impact So far!
When To Consume!
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for all orders over $60
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50% OFF
Enjoy– 50% off Salted Caramel & Cocoa Bars, only while stocks last!
About Us.
Grounded in Purpose,
Fuelled by Passion.
At I Am Grounded, we’re not just making snacks—we’re building a brand that fuels active lives. Founded by Vanessa and Lachlan, a couple driven by a passion for sports, sustainability, and community, we create high-performance energy bars using upcycled coffee fruit. Whether you’re training hard, juggling a busy schedule, or simply need a clean energy boost, our SUPR Bars are designed to power you through your day.
Each bite supports Colombian coffee farmers and helps reduce food waste, all while delivering the clean, lasting energy you need to perform at your best. Let’s fuel change, together.
SUPR Bars: Energy with heart.
What People Are Saying About I Am Grounded
5 STAR REVIEWS
Over 500,000+ HAPPY CUSTOMERS
3+ million media impressions
over 30 press articles!
reviews
"I have liked bars in the past, but could never find anything healthy that didn't have rubbish in them. I love these, healthy and a good snack if you haven't got time for a meal."- Lyn R
"Must say I tried the espresso one on a recent 90k ride, and normally depend on Blok caffeine gels to get me home - didn’t need it this time- was flying home" - Peter.G ECC Triathlete
READ REVIEWS
highly recommend
by 7News
"Their innovative snack bars aren’t just a delicious pick-me-up, but also a champion for both your health and the planet. Inspired by Lachlan’s triathlete family and Vanessa’s Colombian heritage, a passion for healthy eating and a keen eye for sustainability were at the heart of I Am Grounded’s creation." Matilda Rudd- 7 News.com.au
Bon Appetit
"I take an energy bar with me every time I go on a long bike ride, but they are emergency calories I hope to never eat because I hate bars. But these bright, confident, and summery, even—totally changed my mind. They’re a far cry from the dank sludge I associate with coffee leftovers."- Maggie Lange- Bon Appetit