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5 Bar Sampler
Regular price $20.00 AUDRegular priceUnit price per -
SUPR Bar Mixed Box
Regular price $40.00 AUDRegular priceUnit price per -
THE SUNRISE Blueberry, Cashew
Regular price From $20.00 AUDRegular priceUnit price perTHE SUNRISE Blueberry, Cashew
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THE 9AM - Lemon, Coconut
Regular price From $20.00 AUDRegular priceUnit price perTHE 9AM - Lemon, Coconut
Regular price From $20.00 AUDRegular priceUnit price perTHE 9AM - Lemon, Coconut
Regular price From $20.00 AUDRegular priceUnit price per -
THE PICK ME UP Espresso, Peanut Butter
Regular price From $20.00 AUDRegular priceUnit price perTHE PICK ME UP Espresso, Peanut Butter
Regular price From $20.00 AUDRegular priceUnit price perTHE PICK ME UP Espresso, Peanut Butter
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THE ARVO- Salted Caramel
Regular price From $20.00 AUDRegular priceUnit price perTHE ARVO- Salted Caramel
Regular price From $20.00 AUDRegular priceUnit price perTHE ARVO- Salted Caramel
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THE 3PM Cocoa Almond Choc
Regular price From $20.00 AUDRegular priceUnit price perTHE 3PM Cocoa Almond Choc
Regular price From $20.00 AUDRegular priceUnit price perTHE 3PM Cocoa Almond Choc
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Coffee Lover Box (VG) (GF)
Regular price $57.00 AUDRegular priceUnit price per$60.00 AUDSale price $57.00 AUDCoffee Lover Box (VG) (GF)
Regular price $57.00 AUDRegular priceUnit price per$60.00 AUDSale price $57.00 AUDCoffee Lover Box (VG) (GF)
Regular price $57.00 AUDRegular priceUnit price per$60.00 AUDSale price $57.00 AUDSale
Re-stocking
17th July
Caffeinated Protein Bars
A world-first caffeinated protein bar made from upcycled coffee fruit.
Why I Am Grounded?
Inspired by Nature. Fuelled by Purpose.
As Seen In
Supr Bars
Discover SUPR Bars – Australia’s first caffeinated protein bars for clean, lasting energy without the crash. Powered by upcycled coffee fruit, each bar offers a natural caffeine boost and 18-19% plant-based protein.
Perfect for busy days or workouts, they’re gluten-free, vegan, and packed with nutrient-rich ingredients like coffee fruit, cocoa, almonds, cashews, and blueberries. Fuel your day the natural way!
Meet Our 2025 Ambassadors
Thales Da Silva
Motorcycle Mechanic & 2025 70.3 carins 🥇
Triathlete FTA CLUB
Lauren Hume
Professional Triathlete
3x IM70.3 Wins 🥇
Daisy Mumby
Professional Beach Volleyballer
Brett Hallam
Age-Group Triathlete
2nd overall ag winner 2024 Busselton Ironman
Swim Coach
Guilherme Garcia
Senior Procurement Consultant & triathlete
FTA CLUB
Nico Barbalan
Cyber Secruity Expert & Triathlete FTA CLUB
Coach Diogo Cordeiro
Swimming /Tri coach & Triathlete FTA CLUB
Rebecca Barras
Vet Nurse & Runner
Lachlan Powell
Co-founder @ I Am Grounded
Road to Ironman
East Coast Cycos Club
About Us.
Grounded in Purpose,
Fuelled by Passion.
At I Am Grounded, we’re not just making snacks—we’re building a brand that fuels active lives. Founded by Vanessa and Lachlan, a couple driven by a passion for sports, sustainability, and community, we create high-performance energy bars using upcycled coffee fruit. Whether you’re training hard, juggling a busy schedule, or simply need a clean energy boost, our SUPR Bars are designed to power you through your day.
Each bite supports Colombian coffee farmers and helps reduce food waste, all while delivering the clean, lasting energy you need to perform at your best. Let’s fuel change, together.
SUPR Bars: Energy with heart.
A Game-changer in the Energy Snack Space!
Old Version
- Packaging hard to see on retail shelf
- Less protein in bar
- Slightly higher sugar content
SUPR Version
- New packaging design and look!
- 18-19% protein using high quality plant-based protien to help with muscle recovery and longer-lasting energy
- Packed with fibre and antioxidants for a more complete, balanced snack
Do you know what goes into making your coffee?
The average coffee drinker will consume 11kg of coffee beans per year producing roughly 57kg of coffee fruit waste per year.
Coffee drinkers generate over 20 billion kilos of coffee fruit waste – enough to fill over 3,300 Olympic swimming pools.
At I Am Grounded, we turn this waste into an opportunity to create positive change by upcycling coffee fruit into delicious, sustainable snacks.
Our Impact So far!
When To Consume!
FAQ's
Last Chane to
SAVE!
Get deal now
FREE DELIVERY
for all orders over $60
BIG SALE
50% OFF
Enjoy– 50% off Salted Caramel & Cocoa Bars, only while stocks last!
What People Are Saying About I Am Grounded
5 STAR REVIEWS
Over 500,000+ HAPPY CUSTOMERS
3+ million media impressions
over 30 press articles!
reviews
"I have liked bars in the past, but could never find anything healthy that didn't have rubbish in them. I love these, healthy and a good snack if you haven't got time for a meal."- Lyn R
"Must say I tried the espresso one on a recent 90k ride, and normally depend on Blok caffeine gels to get me home - didn’t need it this time- was flying home" - Peter.G ECC Triathlete
READ REVIEWS
highly recommend
by 7News
"Their innovative snack bars aren’t just a delicious pick-me-up, but also a champion for both your health and the planet. Inspired by Lachlan’s triathlete family and Vanessa’s Colombian heritage, a passion for healthy eating and a keen eye for sustainability were at the heart of I Am Grounded’s creation." Matilda Rudd- 7 News.com.au
Bon Appetit
"I take an energy bar with me every time I go on a long bike ride, but they are emergency calories I hope to never eat because I hate bars. But these bright, confident, and summery, even—totally changed my mind. They’re a far cry from the dank sludge I associate with coffee leftovers."- Maggie Lange- Bon Appetit
