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SNACK WELL.
SNACK SUSTAINABLY.

All natural plant-powered snacks made
with coffee fruit. 

SNACK WELL.
SNACK SUSTAINABLY.

All natural plant-powered snacks made using upcycled coffee fruit. 

I Am Grounded is a better-for-you snack company that combines the benefits of  upcycled coffee fruit, plant micro-nutrients and natural energy to support a healthy sustainable lifestyle.  


PROUDLY

A FUTURE WORTH UPCYCLING FOR


The average coffee drinker will consume 11kg of coffee beans per year producing roughly 57kg of coffee fruit waste. With an estimated 3 billion cups of coffee consumed every day, this massive demand results in approximately 20 billion kilos of coffee fruit waste created, each year!

We see this waste problem as an opportunity to empower a positive change in coffee.

OUR SUSTAINABILITY APPROACH

A FUTURE WORTH UPCYCLING FOR


The average coffee drinker will consume 11kg of coffee beans per year producing roughly 57kg of coffee fruit waste. With an estimated 3 billion cups of coffee consumed every day, this massive demand results in approximately 20 billion kilos of coffee fruit waste created, each year!

We see this waste problem as an opportunity to empower a positive change in coffee.
 

OUR SUSTAINABILITY APPROACH

OUR INGREDIENTS

FIND OUT WHAT'S INSIDE

3 BAR TRIAL

TRY OUR 3 BARS

10 PACK BOXES

PACKED FULL OF FLAVOUR!

OUR STORY

READ MORE

A BRAND WITH A DIFFERENCE

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Mission-Driven

We're investing in building a strong brand and products that place YOU the consumer as the casual hero – to help create a more just and sustainable planet.

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Upcycled Energy 

Coffee Fruit is the byproduct of coffee harvesting and is considered agricultural waste.  Each bar directly impacts coffee fruit waste by 70g!

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Natural Ingredients

We prioritise natural upcycled ingredients to create purpose-driven better-for-you snacks, for functionality, convenience and sustainability. 

I Am Grounded Pty Ltd

TESTIMONIALS

"Made with the otherwise discarded coffee fruit that surrounds the seed, these energy bars are socially/environmentally conscious and we think pretty tasty as well 😉. Perfect morning / afternoon healthy snack."

PABLO AND RUSTY'S CAFE BRISBANE, AUSTRALIA

"This product has the potential to empower farmers. It's super delicious, it's not too sweet it has a balance of flavours and texture."

Mateo - Food scientist at Techni cafe, Colombia

"This product is high in antioxidants, helps farmers like me reduce waste and improves the health of others. It's very delicious."

MARGARITA- COFFEE FARMER, COLOMBIA

"Bean lovers, we have a HUGE waste issue on our hands. Roughly 20 billion kilos of coffee fruit gets discarded, we have the power to change this!... Don't worry they have a gentle energy lift, as most of the caffeine is in the bean not the fruit. "

BRYONY - VICTORIA AUSTRALIA

"This product is high in antioxidants, helps farmers like me reduce waste and improves the health of others. It's very delicious."

MARGARITA- COFFEE FARMER, COLOMBIA

"This product has the potential to empower farmers. It's super delicious, it's not too sweet it has a balance of flavours and texture."

MATEO- FOOD SCIENTIST, COLOMBIA

"Bean lovers, we have a HUGE waste issue on our hands. Roughly 20 billion kilos of coffee fruit gets discarded, we have the power to change this!... Don't worry they have a gentle energy lift, as most of the caffeine is in the bean not the fruit. "

BRYONY - VICTORIA AUSTRALIA

"Made with the otherwise discarded coffee fruit that surrounds the seed, these energy bars are socially/environmentally conscious and we think pretty tasty as well 😉
.
Perfect morning / afternoon healthy snack 🤗 "

PABLO AND RUSTY'S CAFE BRISBANE, AUSTRALIA

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"This product is high in antioxidants, helps farmers like me reduce waste and improves the health of others. It's very delicious."

Margarita- Coffee Farmer, Colombia

customer image

"Bean lovers, we have a HUGE waste issue on our hands. Roughly 20 billion kilos of coffee fruit gets discarded, we have the power to change this!... Don't worry they have a gentle energy lift, as most of the caffeine is in the bean not the fruit. "

Bryony - Victoria Australia

TESTIMONIALS

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"This product is high in antioxidants, helps farmers like me reduce waste and improves the health of others. It's very delicious."
MARGARITA- COFFEE FARMER, COLOMBIA

Product image

"Made with the otherwise discarded coffee fruit that surrounds the seed, these energy bars are socially/enviromentally conscious and we think pretty tasty as well 😉 "
PABLO AND RUSTY'S CAFE BRISBANE, AUSTRALIA

Product image

"This product has the potential to empower farmers. It's super delicious, it's not too sweet it has a balance of flavours and texture."
MATEO - FOOD SCIENTIST AT TECHNI CAFE, COLOMBIA

SHOP BOXES

10 PACK

OUR STORY

READ MORE

OUR INGREDIENTS

FIND OUT WHAT'S INSIDE

3 BAR TRIAL

TRY OUR 3 BARS

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OUR JOURNEY

In March of 2019, we launched our first MVP (Minimal Viable product), hand-making each one at Wandering Cooks in Brisbane. After 10 months in market, we made over 10,000 bars, acquired 40+ national stockists and ate way to much coffee fruit. Fast forward to March 2020, a Crowdfunding campaign and a pandemic... (still on going), and we've got our new bars ready for market!

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FOLLOW US ON @IAMGROUNDEDCO

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