⭐ Over 500,000 bars eaten ⭐
Brand Power- Trusted By
Natural Energy Without The Crash
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SaleSUPR Bar Box
Regular price $40.00 AUDRegular price$45.00 AUDSale price $40.00 AUDSUPR Bar Box
Regular price $40.00 AUDRegular price$45.00 AUDSale price $40.00 AUDSUPR Bar Box
Regular price $40.00 AUDRegular price$45.00 AUDSale price $40.00 AUDSale -
Bundle & Save (Bulk Buy)
Regular price From $114.75 AUDRegular price$135.00 AUDSale price From $114.75 AUDBundle & Save (Bulk Buy)
Regular price From $114.75 AUDRegular price$135.00 AUDSale price From $114.75 AUDBundle & Save (Bulk Buy)
Regular price From $114.75 AUDRegular price$135.00 AUDSale price From $114.75 AUDSale -
The Sunrise, Blueberry & Cashew, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDThe Sunrise, Blueberry & Cashew, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDThe Sunrise, Blueberry & Cashew, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDSale -
The Pick-me-up, Espresso & Peanut Butter, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDThe Pick-me-up, Espresso & Peanut Butter, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDThe Pick-me-up, Espresso & Peanut Butter, Caffeinated Protein Bar
Regular price From $20.00 AUDRegular price$22.50 AUDSale price From $20.00 AUDSale
Coffee fruit Power
Brain-supporting ingredients
Our SUPR Bars are powered by coffee fruit concentrate (not an extract), sourced from partner farms in Colombia. Coffee fruit, also known as coffeeberry, is naturally rich in polyphenols including chlorogenic acid, catechins and caffeic acid, plus measurable antioxidant capacity. Paired with natural caffeine, it’s designed for athletes and busy people who want steady energy, focus and mental clarity, without the harsh crash that can come from high-stim products.
Endurance
A smooth, natural energy release powered by coffee fruit. Because it’s delivered in a real-food bar, the lift feels steady and sustained, not a sharp spike.
Focus
Coffee fruit (coffeeberry) has been clinically studied in relation to BDNF (brain-derived neurotrophic factor) and cognitive support, helping support focus and mental clarity when performance matters.
Recovery
Coffee fruit is naturally rich in polyphenols and antioxidants that have been studied for supporting nitric oxide pathways. Nitric oxide supports healthy circulation, helping deliver oxygen and nutrients to working muscles.
Mood
Coffee fruit contains prebiotic fibre, supporting the gut microbiome, which is linked to overall wellbeing. Clean fuel that helps you feel good, not wired.
Do You Know What Goes Into Making Your Coffee?
Intentional Ingredients
Post Workout Fuel
Packed with nutrients to help your body recover and rebuild after intense training sessions.
Endurance Energy
Sustained energy release to power you through long endurance sessions and adventures.
All-Day Focus
Natural ingredients that keep you focused and energised throughout long work days.
Our Story
We founded I Am Grounded in late 2018 after getting our hands on coffee fruit, the part of the coffee plant usually discarded after the beans are removed. It has no coffee taste but all the health benefits associated with coffee - namely the antioxidants.
So we got to work to turn this upcycled ingredient into soft, naturally caffeinated bars that are rich in antioxidants and made to feel good in your body. Our controlled energy system lets you choose your ideal dose of natural caffeine, so you can fuel up without the crash or the gut drama.
Our promise is simple: sustained energy, real ingredients, and ethics you can stand behind. I Am Grounded sits at the intersection of elite performance and conscious consumption. It’s not just a snack, it’s a piece of gear.
Grounded in Purpose. Fuelled by Passion.
Lachlan & Vanessa
Co-founders
Ambassadors
Lauren Hume
Professional Triathlete
Thales Da Silva
Elite AG Triathlete | Motorcycle Mechanic
Daisy Mumby
Semi Pro Beach Volleyballer
Brett Hallam
Elite Age-Group Triathlete | Head Coach Havoc Training
Guilherme Garcia
Founder - FTA triathlon Club | Senior Procurement Consultant
Nico Barbalan
Cyber Security Expert & Triathlete - FTA CLUB
Coach Diogo Cordeiro
Swimming/Tri Coach & Triathlete - FTA CLUB
Rebecca Barras
Vet Nurse & Runner
Lachlan Powell
Co-founder @ I Am Grounded - Road to Ironman - East Coast Cycos Club
Oli Wright
Elite AG Triathlete | Project Engineer
