We’re on a mission to create systemic change in coffee by adding value to the fruit.
Founded by Lachlan Powell and Vanessa Murillo, the Coffee Fruit Bar is a product of I am Grounded, a disruptive health and wellness social enterprise based in Brisbane, Australia.
100% Natural Snack Bars
Made with Coffee Fruit.
Our first product the Coffee Fruit Bar, harnesses the power of upcycling the natural by-product of the coffee cherry, to contribute positive environmental and social change in coffee producing and coffee drinking communities.
Through championing eco-innovation, I Am Grounded aims to lessen environmental loading on the planet and further the ‘closed loop’ approach in coffee production.
We are focused on social empowerment and providing economic opportunities for impoverished coffee producing communities.
MEET THE FOUNDERS
MEET LACHLAN POWELL
“The world is changed by your example, not by your opinion.”
- Paulo Coelho.
Hi, I am Lachlan, a Civil Engineer with a Masters in Project Management. I am passionate about environmental sustainability in both the built environment and in food and nutrition. I grew up in a household with triathletes. My stepfather is an Ironman triathlon coach, and between him and my mother they have competed in over 60 Ironman triathlons, including 21 Hawaii Ironmans. I grew up appreciating the power of healthy eating from a young age and have always believed in fuelling yourself right and naturally.
Today, I am excited to be able to make a small contribution to reducing my carbon footprint through eating consciously and naturally and supporting regenerative food systems that utilise byproducts of fruits and vegetables.
When I found out about coffee fruit and its incredible health benefits I began to develop an energy bar for people like me. I love cooking and it's one of my passions.
I run all the finance, operations and product development for I Am Grounded.
MEET VANESSA MURILLO
“You are more powerful than you think you are. Act accordingly.”
- Seth Godin.
Hi, I am Vanessa, a journalist turned digital content marketer. I am Colombian and grew up in a coffee family. From learning to grow coffee, importing coffee, becoming a barista trainer, running cafes and finally getting to roast, I've been lucky enough to learn about coffee since I was a young girl. At the age of 13 I took my first intensive barista masters course and fell in love with espresso preparation.
About 8 years ago during a semester abroad in Barcelona, Spain, I became vegetarian and started to do some research around the health and environmental benefits of eating a plant-based diet. Ever since then, I am proud to eat a whole-foods diet and accredit this for never getting sick. 10 years ago, I fell in love with practicing yoga and have been practicing slowing down/ grounding techniques ever since then. For me I Am Grounded is a brand that strips back any pretence and embraces that we become what we manifest.
I run all the Marketing and Communications for I Am Grounded and am your go to for any day-to-day operations questions.
FOOD THAT'S MINDFUL
Our bars prioritise healthy, good fats with natural sugars to help you avoid the ‘rollercoaster’ highs and lows of conventional snacks.
Plus, the high concentration of Polyphenols (Plant Micronutrients) in the coffee fruit contributes to fighting nasty free radicals, repairing muscle damage, boosting your immune system and much more.
Committed To Sustainability
Upcycling coffee fruit empowers our coffee farmers to earn additional income in one of the most volatile agri-food sectors in the world.
Coffee Fruit Bar intentionally sources its coffee fruit from a small number micro-lot farms in Colombia. Our mission is to provide an additional revenue stream to the farmer along with a waste removal alternative.
Considered to be a waste product, coffee fruit is usually left in piles to spoil where it produces undesirable compounds called mycotoxins.
If left untreated, these piles eventually contaminate local river systems causing damage to local flora and fauna. Each Coffee Fruit Bar reduces coffee cherry waste loading on the planet by 70g.
We're currently looking for mentors, investors and cooperates as we scale our production and grow our product offerings. If you are interested in chatting further, request a meeting with us and our pitch deck by dropping us an email.