OUR STORY

Founded by Lachlan Powell and Vanessa Murillo, the Coffee Fruit Bar is a product of I am Grounded, a disruptive health and wellness social enterprise based in Brisbane, Australia.

We’re on a mission to create systemic change in coffee by adding value to the fruit.

I Am Grounded Pty Ltd

100% Natural Snack Bars
Made with Coffee Fruit. 

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VISION

Our first product the Coffee Fruit Bar, harnesses the power of upcycling the natural by-product of the coffee cherry, to contribute positive environmental and social change in coffee producing and coffee drinking communities.

Through championing eco-innovation, I Am Grounded aims to lessen environmental loading on the planet and further the ‘closed loop’ approach in coffee production.

We are focused on social empowerment and providing economic opportunities for impoverished coffee producing communities.

IMPACT

MEET THE FOUNDERS

MEET LACHLAN POWELL

“The world is changed by your example, not by your opinion.”
- Paulo Coelho.

Hi, I am Lachlan, a Civil Engineer with a Masters in Project Management. I am passionate about environmental sustainability in both the built environment and in food and nutrition. I grew up in a household with triathletes. My stepfather is an Ironman triathlon coach, and between him and my mother they have completed over 40 Ironman triathlons. I grew up appreciating the power of healthy eating from a young age and have always believed in fuelling yourself right and naturally.

When I found out about coffee fruit and its incredible health benefits I began to develop an energy bar for people like me. I love cooking and it's one of my passions.

Contact Lachlan
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Founder image
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MEET VANESSA MURILLO

“You are more powerful than you think you are. Act accordingly.”
- Seth Godan. 

Hi, I am Vanessa, a journalist turned digital content marketer. I am Colombian born and grew up in a coffee family. From learning to grow coffee, importing coffee, becoming a barista trainer, running cafes and finally getting to roast, I've been lucky enough to learn about coffee since I was a young girl. My passion lies in story telling and I come equipped with a duel degree in Political Science/Journalism as well as a postgraduate in Integrated Marketing Communications.

I run all the Marketing and Communications for I Am Grounded and am your go to for any day-to-day operations questions. 

Contact Vanessa
I Am Grounded Pty Ltd

FOOD THAT'S MINDFUL

01

Natural Ingredients

Our bars prioritise healthy, good fats with natural sugars to help you avoid the ‘rollercoaster’ highs and lows of conventional snacks.

Plus, the high concentration of Polyphenols (Plant Micronutrients) in the coffee fruit contributes to fighting nasty free radicals, repairing muscle damage, boosting your immune system and much more.

02

Committed To Sustainability

Upcycling coffee fruit empowers our coffee farmers to earn additional income in one of the most volatile agri-food sectors in the world.

Coffee Fruit Bar intentionally sources its coffee fruit from a small number micro-lot farms in Colombia. Our mission is to provide an additional revenue stream to the farmer along with a waste removal alternative.

03

Upcycled Goodness

Considered to be a waste product, coffee fruit is usually left in piles to spoil where it produces undesirable compounds called mycotoxins.

If left untreated, these piles eventually contaminate local river systems causing damage to local flora and fauna. Each Coffee Fruit Bar reduces coffee cherry waste loading on the planet by 70g.

We're currently looking for mentors, investors and cooperates as we scale our production and grow our product offerings. If you are interested in chatting further, request a meeting with us and our pitch deck by dropping us an email.